Internet Business Tips ? Best Practice Email Marketing Rule #5 ...

How many emails are too many? Exactly how often should you deliver them? There is no conclusive best practice email marketing standard for this and a lot of discussion still goes on about it. This is because the number and regularity could depend upon a few different factors. Here are some thoughts that might help.

What do your subscribers expect?

The one thing they do not expect is to have their inboxes flooded with your emails. If you are promoting a free 7-day weight loss plan and your subscribers need to take particular actions each day, it is reasonable for them to hear from you every day to check on their progress. In fact, this would be good follow-up, as it would show you are interested in helping them.

On the other hand, if your customers have signed up for a weekly newsletter, they would not expect to hear from you every day. This appears to be overkill and looks like you are trying too hard to market your services or product. If you are writing to clients regularly and there is a blend of free information and marketing material, daily emails are probably too much. There is a likelihood that ultimately they will tire of it and unsubscribe.

One successful marketer recommends your need to stay in touch with your customers on a weekly basis, although I notice when he is promoting a particular product he will write daily or every second day. Another marketer is running an Internet training workshop and the emails arrive daily. While you do not need to open them every single day, as the videos are accessible later, I find it irritating. It is good content, but it is simply too much too often.

Test and analyze

The best marketers test and analyze, so they know what is the optimal number of emails to send to get the most clickthroughs. To get the best results, we should all do this. Other than trial and error, this is the only real way we can know how to get the best results. Trial and error can work but it can also waste a lot of valuable time and result in too many lost sales.

Conventional wisdom claims the bigger the listing; the more often you can send out emails. But, based on studies done by marketing companies, this can work against you, since the more you send over a longer time period the fewer responses you get. The risk is subscribers can go from not replying to deleting the emails without even opening them. Then you have lost them.

Just how many emails are too many? You will have to test this for yourself, however I think this is one case where less is more. I want the receivers to open up more of them and read them, and I prefer to build a lasting relationship. I do not want them to press the delete or spam button.

Best practice email marketing means most of your emails get opened, which means more clickthroughs and more sales. You will find more money-making online web marketing tips when you visit http://www.marketingontheinternetnow.info William Burnell has several years experience as an Internet marketer and knows how challenging it can be.

Source: http://www.inditech.com.au/?p=1406

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