PPC advertising a is a terrific way to drive traffic to an ecommerce website. With the ability to send traffic to your site instantly, PPC advertising is among the best traffic sources on the web. Also, when running a PPC campaign, you are able to target certain keywords that can drive very specific consumers to your website who are more likely to make a purchase immediately rather than continue to do online research, resulting in higher conversion rates.
How to Improve your Current PPC Campaign
If you are currently running a PPC campaign but are not seeing the results you thought you would, here are a few tips you can use to help improve your campaign.
Use Very Specific Keywords ? An important tip to remember when looking to run a successful PPC campaign is to bid on very specific keywords. The more specific you can get the better chances you will have in attracting highly targeted visitors to your website. For instance, bidding on model numbers of specific items will attract visitors who more than likely already know which product they want to buy. They are just looking for the best possible price online.
Use Pricing in Your Ad ? Another way to increase the quality of traffic you drive to your website via PPC marketing is to include pricing within your ad. By including the price of your products within your advertisements, you will be able to avoid driving traffic to your site that has no intentions of spending as much money as you are charging. When someone sees the price in an ad, they will not be surprised to see the same price on your website once they click through to it.
Advanced PPC Tips: How to Stand Out from the Competition
With more companies realizing the benefits of PPC advertising, more businesses are using this marketing strategy to drive online traffic to their website. Finding unique ways to stand out from the competition will help your PPC campaign thrive while you raise awareness about your particular brand.
Use Negative Keywords ? Using negative keywords will ensure that your ads are only displayed in front of people who want to see them. By including certain negative keywords within your campaign, you can avoid sending untargeted traffic to your website and paying for useless clicks. I?ve had a lot of success using negative keywords in a PPC ?campaign for Paramold eCommerce website. Thhis is a very powerful strategy you should use it.
Include Lots of Details in your Ads ? One excellent way you can stand out from your competition when running a PPC campaign is to include lots of details in your ads. Many people think it is best to have your ads appeal to everyone, but this is not the case. You want to send as much targeted traffic to your website as possible, and including a lot of details in your ads will help you attract that targeted traffic.
Bid on your Competition?s Brand ? Bidding on keywords or phrases that include your competition?s brand name will allow you to get your ads on the same page as theirs. This will help you show that you are direct competitor and another option for consumers looking to purchase certain products.
PPC Mistakes to Avoid
PPC advertising can be difficult to master simply because you can make so many mistakes with your campaign. Here are a few mistakes you should work to avoid in order to see better results with your campaign.
Not Split Testing ? One of the worst things you can do when running a PPC campaign is not split test different elements of your campaign. Constantly fine tuning and tweaking your PPC campaign is the recipe for success when it comes to pay per click advertising.
Using Too Many Broad Match Keywords ? Using too many broad match keywords will drive untargeted traffic to your website. Since you are in search of highly targeted traffic, it is in your best interest to not use too many broad match keywords with your PPC campaign. If you do use broad match keywords, make sure to include negative keywords as well to help keep your untargeted traffic to a minimum. You can use broad match only if you have big, very big budegt. Otherwise, it is pointless.
Pay per click advertising is a wonderful way to drive highly targeted traffic to your website nearly instantly. However, in order to get the best results possible, you need to carefully monitor your PPC campaign and make sure you are following industry best practices.
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Ben Sawyer is an avid blogger and Internet marketing consultant for many small business companies. He is responsible for handling their social media campaigns and improving their online presence. These are his tips about PPC for ecommerce type of website, based on his own experience.
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Source: http://www.webtraitz.com/blog/ppc-smart-guide-for-ecommerce/
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